Taken from Motor Trend Online:

Motor Trend
The Chrysler Group's Jeep brand will play an integral role in the upcoming adventure film Sahara, which will be released in theaters nationwide on April 8.

In the film, master explorer and adventurer Dirk Pitt (Matthew McConaughey) uses his Jeep Wrangler Unlimited to venture into some of the most dangerous regions of the world. Crossing unforgiving sand dunes, dry riverbeds and treacherous borders, Pitt tracks down the answer to a 150-year-old mystery by going where only a Jeep vehicle can take him. The Jeep Grand Cherokee is also featured in the film.

Jeep is partnering with the movie's producers, Paramount Pictures and Bristol Bay Productions, for what it calls a "brandCasting," or product placement that involves the use of its vehicles as a character in a meaningful role.

"We look for opportunities that allows the brand to play an actual role, and Sahara was a natural fit," said Jeep spokesperson Suraya DaSante. "The Jeep Wrangler Unlimited is the vehicle that gets them out of trouble. When we look for Jeep opportunities, we look at things where Jeep can be a hero, show its on- and off-road capabilities, and when there is an opportunity to put Jeep in the most positive light."

An extensive marketing and publicity campaign surrounding the release of the motion picture is underway.

In addition to ads and footage that can be seen on Jeep.com, the campaign will be complemented by efforts across all marketing platforms, including print, Internet, TV, gaming and dealer promotions. The campaign will also include actual behind-the-scenes footage of a rescue mission involving the film's cast and crew and the Jeep brand during a flash flood on the set. Jeep Wranglers that were being used in the movie brought the cast and crew to safety, DaSante said.

Jeep also plans to produce 1,000 Limited Edition Wrangler Unlimited Sahara vehicles.

Jeep previously collaborated with Paramount Pictures on the 2003 Lara Croft Tomb Raider: The Cradle of Life.

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Check out the Jeep.com site -- lower right-hand corner will scroll through options. Sahara link is one of them.

Kinda of amusing.. Isn't this the year that they pulled the normal Sahara model from production in favor of the unlimited. So now its back

Jason

quote:

Originally posted by alosix:
Kinda of amusing.. Isn't this the year that they pulled the normal Sahara model from production in favor of the unlimited. So now its back

Jason

That's exactly what I was thinking about when I first read that!

Nice to see the Sahara Back!!!...But I guess I'm just partial to them anyway!

I got an email invite to preview the movie next week at the Mann's Chinese (awesome theatre) I'll post up a movie review.

howdy

a lil of topic but i thought they replaced the sahara trim with the rubi trim. i know they were both available in 03 but i swear i read that some where....

later

jason

howdy

by the way...


http://www.jeep.com/sahara/wrangler.html

later

jason

Details, mere details!